EdgeTheory Soundboard
My Role: Product Designer
The concept was conceived by the executive team and myself as a pivot to a previous content-generating SaaS product. I was the sole designer with end-to-end involvement from ideation to launch to product marketing (I coded the Soundboard marketing websites and made animated promotional videos). I worked closely with Harper Maddox (CTO, PM) during development and the design process.
About: EdgeTheory & Soundboard
EdgeTheory is a content creation startup that helps individuals and companies create enough content to stay relevant on social media. Soundboard is a product that displays a client-curated list of industry-related articles that individuals can read and easily post to social media using prebuilt approved messaging. The product was used heavily by Herbalife, JuicePlus, and other companies with structured hierarchies.
Newsletter builder
Additional features were added in a later update that allowed users to build a newsletter using the articles in Soundboard to send to their teams/community.
Marketing website
Custom landing pages were built for each EdgeTheory client that used Soundboard (I coded the front-end)
Soundboard marketing website for network marketers
